To cause a shift in momentum towards Telosity, an enterprise should focus on three keys: Purpose, Brand, and Culture.
Tag Archives: Brand
Three distant lights to dispel the gloom…
Purpose is an extremely powerful idea when it belongs to CEOs. And pathetically weak (even dangerous) when treated as the Marketing icing on a mediocre Brand cake.
Unfortunately! So let’s ditch the loopy, the contrived and the inane and raise the bar for rich, meaningful copy lines.
Fabulous Las Vegas might have a reputation as Sin City, but it knows its customers inside out. What’s the secret to this magic trick?
The Twitter boss is planning to return from Cannes with a far greater adland following, Maisie McCabe writes.
“You should create your own brand guidelines and start a conversation with your customers. Watch and learn as you go..
“A brand is just a promise plus the experience that creates a relationship. Great brands communicate consistently, knowing that everything..
Miles Young, Worldwide Chairman and CEO of Ogilvy & Mather speaks to Joanna Seddon of OgilvyRED about ‘The Brand in the Boardroom’ and offers a sneak peak at the paper itself.