Like a two-pronged fork, social media can build a successful brand and tear it down at the same time.
Tag Archives: brand identity
What’s in a brand name? Actually everything! It’s easy to get it wrong. Here are five good reasons to get it right.
Joanna Seddon of OgilvyRED outlines the business case for design and how its ROI can be measured to help change corporate attitudes.
As an industry that is currently in the midst of espousing the value of storytelling, we’re doing a pretty shoddy job of telling our own.
The next generation of consumers will have their own definitions of gender identity, and it’s the responsibility of brands to keep up.
Richard Leong, CEO of Pizza Hut Hong Kong, talks about the challenges facing food brands in 2015.
Marketing heads from the worlds of finance and fashion discuss the changing dynamic between brands and agencies.
Chloe Gottlieb, Executive Creative Director at RG/A shared with the Cannes Audience on how to think of brands in terms of the interface between a product or service and the consumer.
Company identity is a composite of purpose, brand and culture…..so they had better align.
Yes. And it’s more important than you think.