Ogilvy UK was on the ground all week collecting the latest trends from Advertising Week Europe. Here are nine key highlights from the week.
Tag Archives: Big Data
Every industry is told that it’s time to be entranced by big data analytics. But what does that mean?
Paul Cobban of DBS on how businesses should deal with the cognitive revolution.
Ekene Ijoema on how he uses data sources to create beautiful and meaningful art that helps people better understand social issues.
Gender equality and its intersection with technology and data was a big theme at Mobile World Congress.
There are genuine insights to be found amid all the brand buzz at CES 2017, if you know where to look.
How the movie studio uses big data, and how marketers and agencies may have not quite gotten the gist yet.
Academics have identified four metrics for identifying which urban areas are going to become the next cultural hotspot.
Commerce and Valentine’s Day stroll hand-in-hand….