Expectation management is one of a brand’s most powerful weapons. Unmet expectations, no matter how trivial, have a disproportionate negative effect. Is your brand exceeding expectations or setting itself up for a fall?
Tag Archives: behavioral science
Chris Graves of Ogilvy on behavioural science and the positive changes it can bring to health and wellness.
We rarely make rational choices in our lives and in our purchases! What explains the motivations for why we act? Seven theories try to explain why we do the things we do.
Perception is everything.