Google might dominate online advertising, but parent company Alphabet isn’t resting on its laurels.
Tag Archives: Advertising
Six valuable lessons Ogilvy’s Co-Chairman & Worldwide Chief Creative Officer Tham Khai Meng learnt about advertising, while waitering in London.
LGBT representation in advertising still has a long way to go, and the next big challenge facing advertisers is how to begin to address this intersectionality.
Ogilvy analyzed how the evolving digital media landscape will impact the way we watch this year’s NCAA Tournament.
“It’s a probable reality that the next billion internet users could be invisible to marketers. Damage control or wakeup call?”
Fears that digital media would kill the traditional news industry have been proven to be largely unfounded.
Lernert & Sander on simple storytelling and why they think the advertising industry may be “too much obsessed with the now.”
A recent #HerOgilvy panel, chaired by [email protected] Singapore’s Rika Sharma, explored how attitudes towards women and the workplace are slowly but surely changing in Asia.
What separates a political campaign from an ad campaign? There isn’t much—politicians are brands, and their speeches, slogans, merchandise, debate..
In a move intended to help address increasing obesity problems, the UK is getting tough on all online ads aimed at children for food and drinks high in fat, salt or sugar (HFSS foods).