Our connected world is rife with misconceptions and fake news. What are five modern Marketing myths that quite frankly are not true!
Tag Archives: Advertising
What the story of a famous hotel chain tells us about the importance of brands.
In the UK, the Advertising Standards Authority has vowed to come down harder on ads containing harmful gender stereotypes, starting..
People don’t know what media to trust any more, and that uncertainty extends to brands.
It’s that time again; thousands of delegates from the world of advertising are about to descend on La Croisette for a week-long, rosé-fuelled celebration of creativity.
In recent years, many brands have taken advantage of the popularity of the NBA Finals to launch Super Bowl-style campaigns—for a fraction of the cost.
Following a scandal which left hundreds of brands putting out fires, YouTube is making new promises to its advertisers.
Google might dominate online advertising, but parent company Alphabet isn’t resting on its laurels.
Six valuable lessons Ogilvy’s Co-Chairman & Worldwide Chief Creative Officer Tham Khai Meng learnt about advertising, while waitering in London.