It’s that time again; thousands of delegates from the world of advertising are about to descend on La Croisette for a week-long, rosé-fuelled celebration of creativity.
Tag Archives: Advertising
In recent years, many brands have taken advantage of the popularity of the NBA Finals to launch Super Bowl-style campaigns—for a fraction of the cost.
Following a scandal which left hundreds of brands putting out fires, YouTube is making new promises to its advertisers.
Google might dominate online advertising, but parent company Alphabet isn’t resting on its laurels.
Six valuable lessons Ogilvy’s Co-Chairman & Worldwide Chief Creative Officer Tham Khai Meng learnt about advertising, while waitering in London.
LGBT representation in advertising still has a long way to go, and the next big challenge facing advertisers is how to begin to address this intersectionality.
Ogilvy analyzed how the evolving digital media landscape will impact the way we watch this year’s NCAA Tournament.
“It’s a probable reality that the next billion internet users could be invisible to marketers. Damage control or wakeup call?”
Fears that digital media would kill the traditional news industry have been proven to be largely unfounded.