Author of Ogilvy on Advertising in the Digital Age, the spiritual follow up to David’s famous book, Miles Young offers 13 predictions for the future of advertising.
Tag Archives: Advertising
A recent #HerOgilvy panel, chaired by Social@Ogilvy Singapore’s Rika Sharma, explored how attitudes towards women and the workplace are slowly but surely changing in Asia.
The organizers of Cannes Lions announced major changes to the landmark festival which will take place in time for the 2018 event.
Our connected world is rife with misconceptions and fake news. What are five modern Marketing myths that quite frankly are not true!
What the story of a famous hotel chain tells us about the importance of brands.
In the UK, the Advertising Standards Authority has vowed to come down harder on ads containing harmful gender stereotypes, starting..
People don’t know what media to trust any more, and that uncertainty extends to brands.
It’s that time again; thousands of delegates from the world of advertising are about to descend on La Croisette for a week-long, rosé-fuelled celebration of creativity.
In recent years, many brands have taken advantage of the popularity of the NBA Finals to launch Super Bowl-style campaigns—for a fraction of the cost.