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SKOREA-ENTERTAINMENT-BUSINESS-TV

TO GO WITH SKorea-entertainment-business-TV,FEATURE by Jung Ha-Won
In a photo taken on June 12, 2014 a visitor holding a bag displaying the image of an actor stands before an exhibition featuring the set of popular South Korea television drama ‘My Love From a Star’ in central Seoul. The export success of South Korea’s TV dramas has spawned a hard-selling world of branded entertainment that uses product placement to push everything from smartphones to lipsticks. The so-called Hallyu (Korean Wave) of TV shows and pop music has long conquered most of Asia and, in recent years, found new, devoted fans in the Middle East, Latin America and North Africa. South Korean firms now spend millions of dollars ensuring lovers in popular soap operas confess their feelings via Samsung smartphones, kiss in Hyundai cars and move into a house equipped with a giant LG TV. AFP PHOTO / Ed JonesED JONES/AFP/Getty Images

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