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  • Quotes

    June 02

    "Find that sweet spot between what your consumers want and what you can deliver to them."

    - Sanchit Sanga, Head of Digital, SE & Asean, Mindshare

  • Quotes

    May 26

    "How do you stand out? You have to have purpose and meaning"

    - Mark Liversidge, Chief Marketer, APAC, Hilton

  • Quotes

    May 26

    "Trust is built over time - not with a single tweet"

    - Damien Cummings, CMO, APAC, Philips

  • Quotes

    May 23

    "You need to be locally relevant, globally consistent."

    - Keith Hernandez, Vice President, International Accounts

  • Quotes

    May 23

    "Focus on what deserves your attention"

    - Lilly Singh/Superwoman

  • Quotes

    May 23

    "Curiosity is more important than knowledge. It's the new currency"

    - Olivier Carnohan, Intrapreneur, SingTel

  • Quotes

    May 23

    " I don't believe in advertising and I don't believe in campaigns."

    - Damien Cummings, CMO, APAC, Philips

  • Quotes

    May 23

    "Our focus is 'always on' conversations that matter to our customers"

    - Damien Cummings, CMO, APAC, Philips

  • Quotes

    May 23

    "China's lack of trust in traditional media fuels their over sharing"

    - Ken Mandel, MD, APAC, Hootsuite

  • Quotes

    May 23

    "Traditional media doesn't exist in Asia..in the sense that people don't trust it"

    - Thomas Crampton, Global MD, Social@Ogilvy

  • Quotes

    May 23

    "Just find a new way how to use an old joke."

    - Guy Nicolucci, Emmy award winning screenwriter

  • Quotes

    May 23

    "Don’t just guess. Ask. When we survey our customers, they’re more engaged."

    - Dave Goldberg, CEO, SurveyMonkey

  • Quotes

    May 22

    "You can't make things go viral. Stop asking for it."

    - Peter Bakker, Commercial Director, King Content

  • Quotes

    May 22

    "YouTube is the Walmart of video in Asia. They are destroying the content industry."

    - Tony McGinn, Founder and Executive Chairman, MCM Entertainment

  • Quotes

    May 22

    "Content creation, consumption and distribution are going through a seismic shift."

    - Rene Rechtman, President of International , Maker Studios

  • Quotes

    May 22

    "Hitting your 'awareness' target isn't the eventual outcome of a marketing plan"

    - Nick Fawbert, Managing Director Asia, Brand New Media

  • Quotes

    May 22

    "Persuading your customers to speak on your behalf is what content marketing should be all about."

    - Nick Fawbert, Managing Director Asia, Brand New Media

  • Quotes

    May 21

    "We can't predict the future, but we can create it. That's how brands win"

    - Doug Scott, President and Founder of OgilvyEntertainment

  • Quotes

    May 20

    "The test of any story is how very good the stuff that you, not your editors, omit"

    - Ernest Hemingway, American author

  • Quotes

    May 20

    "Ideas are not the secret sauce here. Talk, share and get feedback on what you are building. Don't worry about competitors."

    - Dave Goldberg, CEO, SurveyMonkey

  • Quotes

    May 20

    "You should create your own brand guidelines and start a conversation with your customers. Watch and learn as you go along"

    - Erin Vogel, Strategy Director, Pixel

  • Quotes

    May 20

    "A brand is just a promise plus the experience that creates a relationship. Great brands communicate consistently, knowing that everything communicates."

    - Jerry Wilson, Senior VP, Coca-Cola

  • Quotes

    May 20

    "The key ingredient to a better content experience is relevance. If content is king, then context is queen."

    - Ben Russell, Insights Analyst, LinkedIn Australia

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