IBM sought to develop their strategic vision for the future of technology. It's called e-business. Customers, employees, vendors and suppliers—all connected. To one another and to the information they need. Using Internet technology. And IBM tools. Transforming the way companies do business, the way the world works. The Campaign: IBM e-business is a fully integrated campaign that presents one single brand message across all media. The campaign: Educates people about e-business opportunities, Conveys the stature of the e-business vision, and Positions IBM as the business-technology leader for the next millennium. The results have been impressive. The people we want to get the message are getting it. And responding to it. Analysts and journalists are using "e-business" as common terminology. Even competitors are jumping on the e-business bandwagon, publicly acknowledging IBM's leadership.