On the fifth day of the 2016 Cannes Lions Festival of Creativity, Ogilvy & Mather has taken home a total of seven Gold Lions, including three Golds for its “Manboobs" campaign for The Breast Cancer Health Movement. The social campaign, created by the network’s DAVID Buenos Aires office, takes on social media censorship of female breasts by demonstrating how to do a breast self-examination using a man. It also raises awareness for breast cancer in men. "Manboobs" won two Gold Lions in the Cyber category, and one Gold in the Mobile category. The campaign has already won a Grand Prix and five Gold Lions earlier in the Festival.
INGO Stockholm, an Ogilvy & Mather/Grey joint venture, also added two more Golds to the selection of Lions for its ‘The Swedish Number’ campaign, picking up awards in the Cyber and Mobile categories. The direct campaign, which connects callers from around the world with random Swedes who offer an unfiltered view of Swedish life, picked up a Grand Prix and a Gold earlier in the week. INGO Stockholm was also awarded a Gold in the Media category for its ‘Le Bon’ campaign for LIDL, bringing the total Golds for Stockholm to three for the day.
The Ogilvy & Mather network’s Bangkok office was also recognised for its powerful anti-leather campaign ‘Behind the leather’, picking up a Gold in the Media category.
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, said: “I am impressed by our DAVID Buenos Aires, INGO Stockholm and Ogilvy & Mather Bangkok offices for the mold-breaking work they have crafted across these categories. Winning one Grand Prix and eight Golds for one campaign like ‘Manboobs’ has done is a testament to the bigness of the idea. All these wins would not be possible without the courage of our clients and our talent. We are humbled, thank you everyone.”
Gaston Bigio, Co-Founder, at DAVID, said: “'Manboobs' has been awarded the first Gold Lion in Cyber and Mobile in the history of Argentina. It is an idea that traveled the world showing social connections can overcome barriers and achieve good. We couldn’t be more proud.”
Today Ogilvy & Mather won a total of 22 Lions including: 7 Golds, 6 Silver and 9 Bronze.
September 27, 2016