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T.B. Song

Chairman Ogilvy & Mather Greater China

I am the Ogilvy & Mather Greater China Chairman, and I have been with Ogilvy since 1985.

China is one of the fastest-growing, large scale markets to date. With offices in 12 cities, we make it our mission to provide service that is satisfying to clients. We do this by helping international brands navigate within the Chinese system, and by helping domestic brands elevate their regional presence and establish a reputation internationally.

Even though China’s digital industry is growing in leaps and bounds, the traditional advertising industry still dominates the mainstream in China, in terms of quantity.

My favorite career highlight at Ogilvy, and even the most impressive in my professional career, is coming to Shanghai from Taiwan in 1991 and setting up a joint venture with Ogilvy China.

My favorite David Ogilvy quote is: “We sell or else.”

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