Global Chief Executive Officer Geometry Global
I am Global CEO of Geometry Global. A brand new activation agency for a digital age.
My career actually started on the client side of the business, in sales, at Smith and Nephew, which eventually became Carlsberg Tetley. I took the decision to move agency side, joining sales promotion start-up USP, where I became a minority shareholder before it sold to Osprey Communications Plc. I became Managing Director of the newly formed CSP, leaving in 1998 to start up Tarantula. Tarantula merged with 141 Worldwide in May 2005 and I was named CEO of the merged operations. I was subsequently appointed EMEA CEO OgilvyAction in 2007. At the end of 2009, I became an inaugural member of OgilvyAction’s Global Leadership team, and in April 2010, appointed Global CEO for OgilvyAction.
Next stop, Geometry Global, when in June 2013 WPP brought together the strength and talent of G2, OgilvyAction, and JWTAction, to create the world’s largest activation agency, Geometry Global. I was named Global CEO.
Based at Geometry Global’s New York agency, I spend much of my time travelling across our 56 markets. Mobile and digital have changed the business for good, bringing us a new breed of shopper, and it’s my job to help drive business growth for our clients and agencies with Precision Activation.
The best part of my role? Working with an exceptional team of people to create a brand new network: which I truly believe is the right agency in the right place at the right time. Without a doubt we have some of the finest Activation and Shopper Marketing talent on the planet – drawn from creative, digital, data analysis, strategy, finance, account management. All great thinkers, great personalities and a delight to work with.
In my career at Ogilvy & Mather my favourite highlight has been two-fold: firstly taking on my OgilvyAction global remit where, with my colleagues, we generated revenue growth for four consecutive years. My second highlight is Geometry Global.
My favourite David Ogilvy quote? “I had a friend who was the King’s surgeon in England. One day I asked him what makes a great surgeon. He replied: “What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn’t expecting, recognizes it and knows what to do about it.”