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Madhukar Sabnavis

Madhukar started his advertising career with Clarion Advertising in 1985 and moved to Ogilvy & Mather in 1988. He currently looks after consumer knowledge and brand planning in India.

In the last 26 years, he has worked on a number of national and multinational clients. He has also helped create a new agency brand for O&M India – Brand David – in the Indian advertising market space.  He has been associated with creative campaigns for many brands including Asian Paints, Cadbury, Coca Cola, ITC, Star, Titan, Unilever, Yum Foods, to name a few.  Under his leadership of planning in India, O&M has become the most awarded Indian agency at the Indian Effies and Asian Marketing Effectiveness Awards, thus conquering the twin peaks of advertising – creativity and effectiveness.

He is an active member of a number of industry organizations – Advertising Agencies Association of India and The Advertising Club, Mumbai and a regular speaker at industry forums.  An avid writer, he contributes a monthly column on the editorial page of Business Standard.  Besides writing and advertising, his passions are cricket, Hindi movies and teaching.

Madhukar is a Maths Honours Graduate from St Stephen’s College, Delhi and PGDM from IIM, Ahmedabad.

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