Madhukar started his advertising career with Clarion Advertising in 1985 and moved to Ogilvy & Mather in 1988. He currently looks after consumer knowledge and brand planning in India.
In the last 26 years, he has worked on a number of national and multinational clients. He has also helped create a new agency brand for O&M India – Brand David – in the Indian advertising market space. He has been associated with creative campaigns for many brands including Asian Paints, Cadbury, Coca Cola, ITC, Star, Titan, Unilever, Yum Foods, to name a few. Under his leadership of planning in India, O&M has become the most awarded Indian agency at the Indian Effies and Asian Marketing Effectiveness Awards, thus conquering the twin peaks of advertising – creativity and effectiveness.
He is an active member of a number of industry organizations – Advertising Agencies Association of India and The Advertising Club, Mumbai and a regular speaker at industry forums. An avid writer, he contributes a monthly column on the editorial page of Business Standard. Besides writing and advertising, his passions are cricket, Hindi movies and teaching.
Madhukar is a Maths Honours Graduate from St Stephen’s College, Delhi and PGDM from IIM, Ahmedabad.