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Lou Aversano

Chief Executive Officer Ogilvy USA

Lou is the Chief Executive Officer of Ogilvy USA with nearly 30 years’ experience driving strategy and bringing creative ideas to life.

As Ogilvy USA CEO, Lou is leading an integrated team as the market seeks to bring Ogilvy’s “Next Chapter” strategy to life. Lou is implementing the strategy and plan that will be the model for the rest of the agency to follow during this exciting time.

Lou is known as one of the best account leads in the industry but he also takes great pride in building and nurturing talent. He is committed to helping create Ogilvy USA’s future workforce by bringing together talent with diversity of skill, gender and expertise.

Lou has spent over 20 years at Ogilvy having managed and led IBM, one of the agency’s largest, multi-award winning and longstanding clients, during most of that time. In 2011, Lou took on the role of Chief Operating Officer for Ogilvy & Mather New York, while maintaining his global leadership of IBM and adding American Express. During his tenure, the New York office won significant new business assignments from clients such as Comcast (Business), E*Trade, and Tiffany & Co. In April 2014, Lou was named CEO of Ogilvy & Mather New York, where he was responsible for the agency’s business performance, creative strategy, operations, client relationships and talent management.

Lou attended Boston University where he graduated with a Bachelor of Science (BS) in Finance and Marketing and currently serves as an Advisor to AdLab – BU’s student run Advertising Agency. Lou also sits on the Board of Directors for the American Red Cross, Greater New York, ANA / BMA, Advertising Educational Foundation and 4 A’s.

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