Industry intelligence with an OgilvyOne perspective. Opinions, critiques, best practices, case studies and thought leadership – Viewpoint is published twice a year and delivers articles and insight centered on successful marketing initiatives.

The brand and the customer. Partners in an ever-changing dance. One leads, then the other, stepping in amazing synchronicity that draws them ever closer. Circling in a blaze of footwork, lingering at arm’s length, together now in sustained embrace... Those moments when brand and customer meet we call touchpoints, executed with grace and precision by OgilvyOne creatives.

No matter where in the world you do business, we believe customers come first. OgilvyOne research examines how the best businesses in Asia use CRM approaches to manage customer relationships, and help every consumer feel like royalty.

How effectively are companies managing their most valuable customers? And how do you benchmark the success of CRM programs? Get details and insight based on proprietary tools and methodologies we use to keep ourselves ahead of our competition.