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News & Views

Tech News Roundup: June 8

Apple marketing exec joins Uber as chief brand officer

Uber is facing some pretty high-profile criticism for its internal conduct, and Bozome Saint John is stepping on board to help the company craft its message. She has a pretty flawless resume, coming from Apple, aka one of the most fire-proof brands around.

How the top 5 social networks spend their marketing budgets

Kantar Media has analysed the 2016 marketing spend of Facebook, Twitter, Snapchat, Pinterest and LinkedIn. Facebook heavily outspent its contemporaries, while Twitter cut back on marketing 70% vs 2015.

7 things we learned from Elon Musk’s Tesla shareholder meeting

Tesla CEO Elon Musk teased new products and admitted to some missteps in this week’s annual shareholder meeting, where he answered a series of questions from Twitter.

It’s impossible for Google and Facebook to be politically neutral

Despite largely staying out of the UK general election after criticisms that social platforms affected the outcome of the presidential race in the US, The Verge’s Vlad Savov argues that these companies are inherently unable to keep from influencing voters.

What brands need to know about VR and AR

They’ve been the tech du jour for a while now, but the true potential of virtual and augmented reality has yet to be tapped by marketers. This infographic offers the lowdown on what everybody should know about VR and AR.

Celebrity panel can’t save Apple’s dull first TV show

Planet of the Apps is an unscripted reality competition in the vein of Dragon’s Den and Shark Tank, with an all-star panel of judges including Gwyneth Paltrow and Jessica Alba, hosted by Apple Music DJ Zane Lowe. Sadly, pretty much every app idea pitched to the judges was either derivative, or suffered from a lack of diversity in development, like a dating app run by men which was swiftly rejected.

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