Tech News Roundup: June 8
Philip Ellison 09 June, 2017 at 01:06
Uber is facing some pretty high-profile criticism for its internal conduct, and Bozome Saint John is stepping on board to help the company craft its message. She has a pretty flawless resume, coming from Apple, aka one of the most fire-proof brands around.
Kantar Media has analysed the 2016 marketing spend of Facebook, Twitter, Snapchat, Pinterest and LinkedIn. Facebook heavily outspent its contemporaries, while Twitter cut back on marketing 70% vs 2015.
Tesla CEO Elon Musk teased new products and admitted to some missteps in this week’s annual shareholder meeting, where he answered a series of questions from Twitter.
Despite largely staying out of the UK general election after criticisms that social platforms affected the outcome of the presidential race in the US, The Verge’s Vlad Savov argues that these companies are inherently unable to keep from influencing voters.
They’ve been the tech du jour for a while now, but the true potential of virtual and augmented reality has yet to be tapped by marketers. This infographic offers the lowdown on what everybody should know about VR and AR.
Planet of the Apps is an unscripted reality competition in the vein of Dragon’s Den and Shark Tank, with an all-star panel of judges including Gwyneth Paltrow and Jessica Alba, hosted by Apple Music DJ Zane Lowe. Sadly, pretty much every app idea pitched to the judges was either derivative, or suffered from a lack of diversity in development, like a dating app run by men which was swiftly rejected.