Tech News Roundup: April 27
Philip Ellison 28 April, 2017 at 11:04
The tech giant is once again toying with the idea of building a money transfer service, similar to Venmo, which would enable iPhone users to send digital payments to each other. While newcomers to this space tend to struggle, Apple might just have what it takes to compete with PayPal.
Despite Facebook’s on-going problems with fake news, COO Sheryl Sandberg has stated that it isn’t the company’s job to solve this problem. Or at least, not solely; Sandberg believes that newsrooms and technology companies have a part to play.
At this week’s Digiday Programmatic Summit in Ireland, it became clear that brands and agencies must both start paying greater attention to where digital advertising dollars go. Greater transparency and accountability are required, and in order for that to happen, the clarity and quality of data must be improved.
Twitter is an integral part of daily life for millions of people, but it still struggles to turn a profit. At present, corporate accounts can rack up millions of followers who engage with their content; this is essentially free advertising. So, is it time Twitter started charging big businesses for their use of the platform?
Netflix might finally be on the verge of breaking China; this week it entered into a content licensing agreement with iQiYi, a streaming platform owned by Chinese search giant Baidu. Considering the many hurdles involved with bringing a Western property to a Chinese audience, teaming up with a local company is the smart way to go.
Can’t decide what to wear? Amazon have announced an app which will help you choose an outfit. Echo Look is a voice-controlled camera whose algorithms are based on input from fashion experts, and is expected to boost the company’s apparel sales as customers can try clothes on virtually before buying.