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Lego's new social network could be genius

Lego is getting into the social network game! It’s probably not going to be as much of a growth rocket ride as Snapchat, but it sounds smart and like a virtual extension of what you used to do as a kid with your own Lego in person anyway. According to the company, the idea for the network came about by watching how kids shared their creations in the LEGO Club Magazine’s “Cool Creations” section, and posted stories and photos of their LEGO building to the company’s message boards.

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