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Forbes launches a Snapchat popup channel on Discover

Forbes is using Snapchat to reveal part of its “30 under 30” list of 600 influential entrepreneurs, marking the first time the publisher is releasing one of its major franchises on a social network ahead of its own property.

Yesterday Forbes published about 15 of the 600 names (of 30 people in each of 20 categories), including Margot Robbie, Simone Biles and Von Miller, on a popup channel on Snapchat’s Discover section. The popup was set to live for 48 hours, with the full list to be published on Forbes.com today.

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The popup is part of an effort by Forbes to incorporate Snapchat-like elements into its mobile site. It’s also part of a broader effort to distribute more of its content directly to social platforms in 2017 without cutting back on what it’s doing on its own site, recognizing that people are getting their news in lots of different places and not necessarily coming directly to Forbes’ own channels, Forbes chief product officer Lewis D’Vorkin said. Forbes already publishes off-platform in the form of podcasts, Facebook live video, e-newsletter and to the voice-activated platforms Amazon Alexa and Google Assistant.

First appeared on Digiday

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