Facebook turns personal shopper
Philip Ellison 16 March, 2015 at 10:03
Facebook has acquired and shut down product search engine The Find, with the aim of absorbing the company’s talent and technology into its own eCommerce offering. “The Find’s talented team has built a successful search engine that connects people to products,” says a spokesperson for the company. “Together, we believe we can make the Facebook ads experience even more relevant and better for consumers. Our business is about connecting people with the topics, companies, brands, and increasingly products they care about and we look forward to doing that with The Find on board.”
The Find has been around since 2006 and raised over $26 million in funding, although it hasn’t received much in the way of investment for nearly eight years. According to an official statement, The Find “are now starting our next chapter by combining forces with Facebook to do even more for consumers. Facebook’s resources and platform give us the opportunity to sale our expertise in product sourcing to the over 1 billion people that use the platform. Several key members of our team are joining the company and will be working hard to integrate our technology to make the ads you see on Facebook every day better and more relevant to you. Unfortunately, this means we will be taking our search engine offline in the next few weeks.”
This comes just weeks after Facebook announced Product Ads, which gives brands and marketers the ability to provide contextualised ads, based on customers’ specific interests and activity. This is especially useful for retailers when it comes to narrowing down vast product ranges, and offering people something they will actually engage with. Having The Find’s product indexing expertise on board is sure to further enhance Facebook’s personal shopping experience.