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Disney and Dole partner to get kids to eat healthier

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Seeking to encourage kids and families to adopt a diet rich in fresh fruits and vegetables, Walt Disney Company’s consumer products unit and Dole Food Company are launching co-branded fresh produce featuring Disney, Pixar, Star Wars, and Marvel characters.

Under the marketing tie-up, the companies will supply Disney-branded Dole bananas, pineapples, berries, and vegetables to U.S. grocery and retail stores.

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