An entrepreneur’s guide to Twitter
In the last five years, social media has gone from being something of a novelty to a ubiquitous marketing tool. Whether you are an established company or a bootstrap start-up with little to no marketing budget, social networks are a free and invaluable way to build your brand and expand your reach. Below are some quick wins for the micro-blogging site Twitter.
1. Be Positive
It is so easy to take a quick glance at Twitter and assume it is a platform on which to vent about the tedium and minutiae of your day to day life. But in order to attract followers and come across as something other than a bore, your tweets should be positive and engaging. It is simple enough to maintain the right tone when tweeting about new offers and developments in your business, but it is equally important to put a positive spin on things in the event of customers tweeting about problems with the products or services that you provide.
2. Be Timely
There are a number of incredibly useful tools, such as Tweetdeck, Crowdbooster and Hootsuite which can help you determine the best time of day to tweet (based on the amount of response you’ve had to previous tweets). From there, you can schedule and automate your tweets, leaving you free to do other things. In other words, if you are a one man brand, you don’t need to be glued to your computer or smartphone when you could be out in the world, growing your business.
3. Be Topical
Twitter is fast becoming the place to go for breaking news, because it offers a multitude of varying opinions as each story develops. Offering your own take on events as and when they occur will demonstrate that you are in touch with the world around you, and aware of how it affects your business.
4. Get Connected
One of the quickest and easiest ways to build a following on Twitter and carve a niche for yourself as an expert in your field is to follow and engage with people who have lots of followers and whose expertise matches yours. By forging relationships with these people, through joining in on their conversations and offering your opinion or advice, you will come across as knowledgeable and worth following. But remember; be relevant! Piggybacking on other people’s conversations with the sole purpose of promoting yourself will soon get you labelled as a spammer, and it’s hard to come back from that.
5. Share The Wealth
Don’t forget, Twitter is a two way street. So don’t be afraid to promote the work of other people – it will make them that much more inclined to do the same for you. So tweet links to articles and websites that you think will be of interest to your followers, and feel free to retweet content by your peers; if you’re lucky, they will be only too happy to return the favour.