São Paulo, Brazil, March 24, 2017 — Ogilvy Brazil Group announced today that Fernando Musa has been appointed by Worldwide CEO John Seifert to the role of Chief Executive Officer. Mr. Musa takes over the role from Sergio Amado, who held the role of CEO for two decades and will retain his role as Chairman. Mr. Musa has spent 21 years at Ogilvy Brazil and has helped build the agency into the highly-acclaimed company it is today.
Horacio Genolet, CEO of Ogilvy Latina said, “I have known Fernando for more than 20 years. He is a great professional with an innovative capacity I have rarely seen in our industry. We are sure that with Fernando’s leadership, our operation in Brazil, one of the most important of our network, will continue developing and evolving to remain one of the most respected and admired agencies in the market”.
“This has been a very natural succession, as we all anticipate, which serves some of the largest advertisers in the country,” says Mr. Amado.
Mr. Musa began his career at Ogilvy in 1995. In 2011, he was named CEO of Ogilvy & Mather Brazil. Referred to as being among the top talents of the new generation of the advertising industry, he is one of the professionals behind the recent renovation of Ogilvy. He had led numerous important client victories that have driven the company’s business and spurred many big creative ideas, which helped garner 107 Lions at the Cannes Festival between 2010 and 2016.
About Ogilvy & Mather
Ogilvy is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016; and Adweek's Global Agency of the Year in 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.