New York, N.Y., June 15, 2015 — Nuno Gomes, an art director at Ogilvy & Mather Lisbon, and childhood friend Pedro Eloi, a senior designer at AKQA in London, are the winners of Advertising Age’s 6th Annual Cover Contest, where young creatives from all over the world compete to design the cover for Ad Age’s Cannes issue, which is distributed at the Cannes Lions International Festival of Creativity. It is also exhibited along with the other finalists’ work on billboards in front of the Hotel Majestic. Ogilvy & Mather Mumbai Senior Visualiser, Farid Bawa, was one of the 12 finalists.
“To see Ogilvy’s talent win on the cover – plus take one of the 12 finalist spots – in this year’s Ad Age Cover Contest is tremendous. Massive congratulations to Nuno and Farid from all of us at Ogilvy,” Ogilvy & Mather Worldwide Chief Creative Officer Tham Khai Meng said.
This year marks the first time a team from Europe has won the contest where the top prize includes a trip to the Festival in Cannes, France and attendance at the Ad Age cocktail party on the Grand Hotel lawn. This year is also the first year the winning team has been from different agencies and based in different countries. Both Ogilvy & Mather and AKQA are WPP-owned agencies.
The winning entry, from the childhood friends who grew up together in Portugal, is a play on the Cannes Lions trophy but with a different take: while it features the customary tools of creativity—paper, ink, new media and music—the cover also features the unexpected, such as Lego figures of Luke Skywalker and Obi Wan Kenobi because both “Star Wars” and Lego are, after all, beloved by creatives everywhere.
The two friends attended IADE in Lisbon together and represented IADE as students at creative festivals with their particular style of street art, which is on display in their winning cover design, “Weapons of Mass Creation”.
Bawa was one of 12 finalists with his work “Write to Express”.
Ogilvy & Mather Worldwide: Pat Sloan, firstname.lastname@example.org
June 15, 2015
About Ogilvy & Mather
Ogilvy is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016; and Adweek's Global Agency of the Year in 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.