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The Future of Work

For the past few years, the hot topic among economists and technologists has been the approaching age of great American automation. Numerous books on the matter have catapulted to the top of the bestseller list, from Andrew McAfee and Erik Brynjolfsson’s “The Second Machine Age” to Jeremy Rifkin’s “The Zero Marginal Cost Society” to Martin Ford’s “Rise of the Robots.”

But what does the age of automation mean for all of us—as people, as employees or business owners, as investors—and how will we navigate our futures? What’s happening in the near term, and what’s further out? Are we really moments away from an interstate full of driverless cars!?

In our newest REDThink series paper from OgilvyRED, we attempt to sort through the most important relevant reading and present some early stage recommendations for discussion. We truly look forward to hearing your reactions.

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