Social Matters Hong Kong, kicked off with an interactive session on increasing engagement: ‘From Conversation to Commerce’ with Ken Hong, GM, Weibo.
3 things brands need to do to build ROI via social:
1. Establish a Fans-centric eco-system 2. Build a social brand 3. Unleash Fans Value
Wake Up! Content Is Not Enough
Time is running out to get influencer marketing right
Instagram brand engagement surpasses Facebook
Shoppable video boosts social ROI