Social Matters Hong Kong, kicked off with an interactive session on increasing engagement: ‘From Conversation to Commerce’ with Ken Hong, GM, Weibo.
3 things brands need to do to build ROI via social:
1. Establish a Fans-centric eco-system 2. Build a social brand 3. Unleash Fans Value
Hoop Streams: Sports In The Digital Age
Wake Up! Content Is Not Enough
Time is running out to get influencer marketing right
Instagram brand engagement surpasses Facebook