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Social Matters | HK

Coca-Cola On The Need For A Storytelling Agenda

Head of APAC’s creative and content excellence for Coca-Cola, Pratik Thakar talks to Fergus Hay, Global MD of Social@Ogilvy on why Coca-Cola is a creative marketing company rather than a beverage company. He explains how Coca-Cola acts as a newsroom to stay relevant and creates engaging content that develops into a product story that people really connect with.

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