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interview

Outbrain's Ant Hearne on digital content marketing

 

Barrie Seppings,¬†Regional Creative Technologist at Ogilvy & Mather ¬†talks to Ant Hearne, Regional Director, SEA & India of Outbrain, at the Social Matters Conference in Singapore. He believes content has the power to build brands online and needs to be the centre of all marketing efforts. However, before building content, one needs to understand where it’s going to be and it’s going to be amplified.

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