Social Matters 2014 - Highlights
Over 25 of the world’s leading social media specialists and content creators gathered for the inaugural Social Matters Singapore event – Asia’s first and highest-level conference focused on the business value of social media and engaging content- hosted by Social@Ogilvy and Branded.
Themed ‘Brands as Creators’, the conference welcomed over 400 delegates and offered a deep dive into the tools used to create compelling content, stimulate interaction and accelerate brands across the social sphere. Brands such as Coca-Cola, SurveyMonkey, BuzzFeed, Nissan and SingTel gathered to discuss innovative ways to create, co-create and maximize great content.
Officially tracked through the world’s most broadly adopted social relationship platform in the world, HootSuite, #socialmatters generated over 3.8 million impressions by close of the day.
Among the top tips shared, the art of storytelling and need for emotive content remains crucial to success, according to industry leaders.