Save Lives. Take The Good Road.
This is a great example of how persuasive technology can be used to change human behaviour for the better, and how a great idea based on technology can make a big difference where everything else has failed. The product innovation conceptualised by Ogilvy & Mather Bangalore promoted the use of helmets by those riding two-wheelers, for the Bangalore Traffic Police, supported by Castrol India. It is among shortlists at the Innovation Lions category of Spikes Asia 2014.