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Spikes Asia

Giving Plastic Bottles A New Life

Coca-Cola partnered with Ogilvy & Mather Beijing to launch an activation campaign, as part of its global sustainability program. ‘2nd Lives’, which has been rolled out first in Vietnam with select
Asian markets to follow, will upscale used Coca-Cola bottles to encourage consumers to re-use and recycle plastic. This campaign is among the shortlists at the Innovation Lions category of Spikes Asia
2014.

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