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CESAsia

Intel, IBM And The IoT

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英特尔, IBM与物联网

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首届亚洲消费类电子产品展适逢摩尔定律的50周年。这个定律是由英特尔创始人之一戈登·摩尔(Gordon Moore)于1965年提出来的。其内容为:集成电路每一平方英寸的上可容纳的元器件的数目,每一年便会增加一倍。基于这个观察,他预言计算机的性能每年都会提升一倍,在1975年的修正中改为 “每两年增加一倍”。摩尔定律可以视作为“数字化全球“的理论基石。而这其中蕴含的变革和创新思维在亚洲消费类电子产品展的第二日俯拾皆是,特别是英特尔的主题演讲,副总裁施浩德概括了三个重要的洞见,而这些真知灼见均来自在英特尔在向消费者展示公司未来发展将如何将改变他们的生活。

告别键盘和电线。
第一个观察是,人们希望与设备以更加自然的方式进行交互。比如:通过声音,或者无接触的手势。英特尔正在更多的设备中涵盖非接触激活技术,而这则得益于realsense 技术,这一点CEO布莱恩·科兹安尼克在年初拉斯维加斯的消费类电子产品展上曾经谈到过。

第二个观察是,人们对电线感到厌烦。每一个消费者平均要使用6根电线。而在美国消费电子协会主席兼首席执行官加里-夏皮罗(Gary Shapiro)发表主题演讲的嘉里中心, 那里大厅的电线重达1.2吨;整个上海市的电线加在一起,总重量高达17,000吨。消除电线,支持共振发射技术则可以节约大量空间,防止因为同时为多件设备充电而引发的火灾更是不在话下。英特尔的愿景是开发一种简单的技术,让从可穿戴设备到个人电脑都可以使用。而它的结果呈现则是:可适用于任何平面的A4WP磁共振发射器,只需50美元, 就能将你的写字桌、餐桌或者厨房料理台变成充电站。这个技术甚至可以延伸为高清晰多媒体适配器,文件转换器,以及其他更多功能。

英特尔正在探索的第三个消费者诉求是密码——更具体来说, 是安全密码。RealSense技术在这里发挥了全部的作用,正如Shapiro所演示的那样:他利用两秒时间,通过面部扫描登陆了他的电脑,取代密码输入。这种即时生物认证技术还可以用在智能手机领域,利用眼部扫描来识别软件。并且, 随着移动网络平台越来越多的电子商务交易,这项技术也带来了更可靠的交易安全保障。购买行为可以完全通过扫描虹膜来完成,而这样的简单操作就可以解密用户的信用卡信息。

现在谈这些,已经不再是天花乱坠
正如戈登 摩尔所预见的,电路中的电子元件数目将显著的增加, 英特尔认为, 我们应该将所有的电子设备看做为物联网的一个组成部分。“如果这个设备用电, 那么它就可以运算,如果可以运算, 就可以并入因特网。Shapiro说道“正因为如此, Intel与其说是电子公司到更类似于传播公司。”

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IBM的Scott Burnett在星期一的会议上也发表了类似的观点:“我们正处于第一轮的发球权, 以及第九局的一半”他谈到物联网时说,我们现在已经不是夸夸奇谈的阶段了。“像英特尔那样的公司已经开发出了尖端技术并且应用到设备层面, IBM目前也正步履坚定地像云计算迈进。”

“百分之九十的数据目前都无法被捕获”Burnett.说,“我们需要在正确的时间捕获到正确的数据,以落实这3万亿美元或者得到更多机会。”然而,捕获只是IBM四步战略中的第一步。这四步被称为CORE:捕获(Capture)、优化(Optimise)、翻新(Revamp)、改进(Enhance)。接下来,Burnett相信,由之前完全不想干的公司和产业间结成的伙伴和关系对于决策而言是势在必行的。最近的一个例子是IBM和天气预测公司The Weather Company的合作。这次跨越领域、部门的合作令许多公司对数据有了更明悉的洞察,从而减少了因为气象变化为他们业务带来的冲击。

Burnett将数据描绘为本世纪最伟大的自然资源,估计数字更加证实了这一点: “到2020年,被创造出的数据将会比银河系的星星还要多”,Shapiro说道。那可是40万亿千兆字节的数据,500亿的联网设备,以及数不清的晶体管。“

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The first ever CES Asia also happens to occur in the same year as the 50th anniversary of Moore’s Law. The principle is based on Intel co-founder Gordon Moore’s observation in 1965 that the number of transistors per square inch on an integrated circuit was doubling each year. Based on that observation, he predicted that every year computing power would double—a figure he enlarged to 2 years in 1975. Moore’s Law is the bedrock, the Constitution, of the Global Digital Nation. This continuous evolution and innovation was evident everywhere on the second day of CES Asia, especially during the Intel keynote, where VP Kirk Skaugen outlined the three key insights the company has garnered from consumers while showing how Intel has acted on them.

Say goodbye to keyboards and wires

The first observation was that people want to interact with their devices in a more natural way, i.e. via voice and touchless gesture. Intel is incorporating touch-free activation into more devices than ever before, thanks to its RealSense technology, which CEO Brian Krzanich presented at CES in Vegas earlier this year.

Secondly, people hate wires. The average consumer has about six cables for their various devices; that’s 1.2 metric tons in the Kerry Hotel Grand Shanghai Ballroom where Shapiro delivered his keynote, and 17,000 metric tons in the entire city of Shanghai. Eliminating physical wires in favour of resonance transmitter technology enables all kinds of spatial freedom, not to mention the ability to charge all of your devices at once without the risk of starting an electrical fire. Intel’s intent was to deliver “a single technology that scales from wearables all the way up to PCs”. The result: the A4WP magnetic resonance transmitter, which can be adapted for any surface, essentially transforming a desk, dining table or kitchen counter into a charging station for just $50. This technology also extends to HDMI adaptors, file transfers, and myriad other functions.

The third and final consumer requirement Intel has been exploring is passwords – or more specifically, secure passwords. RealSense plays an integral role here too, as Shapiro demonstrated onstage. Instead of using a password, he logged into his computer using facial scanning in under two seconds. This instantaneous biometric authentication is also available on smartphones, using eye-scanning recognition software. And with increasing numbers of eCommerce transactions taking place on the mobile web, this provides additional purchase security; an order can be completed by scanning your iris, which then unlocks your credit card information.

We’re way beyond the hype now

Just as Gordon Moore predicted an exponential increase in the number of transistors on circuits, Intel now believes that we should think of every device as being part of the Internet of Things. “If it consumes electricity, it can compute, and if it can compute, it can connect to the internet,” says Shapiro. “Intel is as much a communications company as a computing company today because of this.”

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IBM’s Scott Burnett expressed a similar sentiment in his Monday session. “We’re in the first inning and a half of a nine inning ballgame,” he says of the IoT. “We’re moving way beyond the hype now.” And while companies like Intel are delivering the cutting edge in functionality and user experience on a device level, IBM has its head firmly in the cloud.

“90% of data is currently uncaptured,” says Burnett. “We need to capture the right data at the right time in order to make this $3 trillion or more opportunity be realised.” Capture, though, is just the first in a four step process for IBM. They call it CORE; Capture, Optimise, Revamp, and Enhance. Moving forward, Burnett believes it will be imperative for partnerships and alliances to be made between previously disparate companies and industries, in order to enrich decision-making. One recent example was IBM’s partnership with The Weather Company, that equipped companies across an array of sectors with a greater degree of data insight, thus reducing the impact of meteorological ups and downs on their businesses.

Burnett describes data as the greatest natural resource of this century, and the estimates certainly seem to confirm this. “By 2020, there will be more data created than there are stars in the Milky Way galaxy,” says Shapiro. That’s 40 trillion gigabytes of data, across 50 billion connected devices, and god only knows how many transistors.

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