Are The Young Responsible For Driving Diversity?
Kent Wertime, Chief Operating Officer, Ogilvy & Mather Asia Pacific, believes innovation and intrapreneurship is being driven by many age groups, not just the young; whilst Amani Al-Khatahtbeh, Founder and Editor-in-chief of MuslimGirl.net, maintains that young people are the main promoters of a diverse society.
This is part of a panel on The Geography of Demography which discusses how younger consumers adopt new consumption behaviors and set trends in E&M markets around the world. As more disruption occurs, we’re seeing markets—several high-velocity ones in particular—develop in different ways. The constantly shifting ground makes it imperative for companies to develop a more nuanced understanding of the opportunities across this complex matrix of interrelated factors.