Bonin Bough of Mondelēz On Creative Renaissance
B Bonin Bough, SVP of Mondelēz International talks to ogilvydo at about the transformation of traditional businesses, transformation of video, how customer needs are redefining commerce, the state of talent in the industry and the goal of Mondelēz to embrace all these changes.
Creators are more willing than ever to develop stories for brands, and brands increasingly are turning to content to engage audiences. But the two sides don’t always speak the same language or share the same goals. Bonin will be presenting on what creators want to say and what brands to see at Cannes this year.