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Cannes

Why and what we share on social networks

Social@Ogilvy and Surveymonkey are releasing new research today at Cannes. The study surveyed more than 6,500 social-media users in 16 markets.

“What we found is that motivations for sharing can be very different and not that obvious,” said Thomas Crampton, global managing director of Social@Ogilvy. “When you break down the markets into mature versus developing economies, you find that more mature markets have a tendency to share educational and informational content more than entertainment.”

View more infographics and read an article detailing the study at Campaign Asia-Pacific.

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