Ogilvy’s
support of our local communities extends deep within the fabric
of our extended neighborhoods. Here are some of the programs we
have in place:
Future Marketers Program
In
partnership with PENCIL (Public Education Needs Civic Involvement
in Learning), Ogilvy launched a program in 2002 to introduce 6th
graders from Public School 123 to the world of advertising. The
selected students come to Ogilvy every two weeks over a ten-month
period to work on a comprehensive marketing program, which culminates
in a presentation to a member of the agency's top leadership.
CAPITAL:
Corporate Allies Program of Internships, Training, and Leadership
We are participants in this pilot program, with the City of New
York, starting Summer 2006. The program provides internships for
high-potential high school boys and girls identified from past
summers in the city summer work programs. These students are predominantly
African American and Hispanic teenagers. We have 4 students interning
for 8 weeks across different departments at Ogilvy. Each student
is assigned a mentor, who is a junior level account person.
Advertising
Futures Program
We participate in this 3-month long program sponsored by Advertising
Week in New York, in which advertising agencies are paired with
NY High Schools. Ogilvy will work with students at our partner
school to brief them on an advertising assignment, develop their
campaign and prepare them for the judging which culminates the
last week in September during Advertising Week.
