Company Information

Introduction

Worldwide Offices

Worldwide Board


 
 

Sergio Amado | Luis Bassat | Brian Fetherstonhaugh | Lionel Godfrey | Steve Goldstein | Marcos Golfari | Bill Gray | Steve Hayden | Carla Hendra | Tim Isaac | Tham Khai Meng | Shelly Lazarus | Gary Leih | Lothar Leonhard | Paul O'Donnell | Piyush Pandey | Tro Piliguian | Robyn Putter | Rick Roth | John Seifert | Daniel Sicouri | Marcia Silverman | T.B. Song | Miles Young

 

T.B. Song
Chairman, Ogilvy & Mather Greater China

T. B. graduated from Tamsui Oxford College in Tamsui, Taiwan; and has worked in the communications industry for over twenty years.

His advertising career began at Kuo Hwa Advertising as an Account Executive, and for the next six years he worked in a number of agencies including Hwa Wei (now Grey), United and China Commercial Advertising (now FCB).

T. B. joined Cathay Advertising in 1980; and was instrumental in the establishment, in 1981, of a technical relationship between Cathay and Ogilvy & Mather Worldwide. This led to the introduction, into Cathay, of western advertising concepts and systems. Four years later, Cathay and O&M created a joint venture company and Ogilvy & Mather Taiwan was established, the first agency in Taiwan with foreign investment, with T.B. as the new Managing Director.

In 1992, T.B.'s responsibilities were expanded with his appointment as Chairman of O&M China; responsible for the development of the China market.

In 1994, T.B. became the Chairman of O&M Greater China (China, Taiwan and Hong Kong).

In 1998, T.B. became a member of the O&M Worldwide board.