Sergio Amado
| Luis Bassat | Brian
Fetherstonhaugh | Lionel Godfrey
| Steve Goldstein | Marcos
Golfari | Bill Gray | Steve
Hayden | Carla Hendra | Tim
Isaac | Tham Khai Meng | Shelly
Lazarus | Gary Leih | Lothar
Leonhard | Paul O'Donnell | Piyush
Pandey | Tro Piliguian | Robyn
Putter | Rick Roth | John
Seifert | Daniel Sicouri | Marcia
Silverman | T.B. Song | Miles
Young
T.B.
Song
Chairman, Ogilvy & Mather Greater China
T. B. graduated from Tamsui Oxford College in Tamsui, Taiwan;
and has worked in the communications industry for over twenty
years.
His advertising career began at Kuo Hwa Advertising as an Account
Executive, and for the next six years he worked in a number of
agencies including Hwa Wei (now Grey), United and China Commercial
Advertising (now FCB).
T. B. joined Cathay Advertising in 1980; and was instrumental
in the establishment, in 1981, of a technical relationship between
Cathay and Ogilvy & Mather Worldwide. This led to the introduction,
into Cathay, of western advertising concepts and systems. Four
years later, Cathay and O&M created a joint venture company
and Ogilvy & Mather Taiwan was established, the first agency
in Taiwan with foreign investment, with T.B. as the new Managing
Director.
In 1992, T.B.'s responsibilities were expanded with his appointment
as Chairman of O&M China; responsible for the development
of the China market.
In 1994, T.B. became the Chairman of O&M Greater China (China,
Taiwan and Hong Kong).
In 1998, T.B. became a member of the O&M Worldwide board.
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