Rick Roth - OgilvyAction

RICK ROTH
Chief Executive Officer, OgilvyAction

Rick is an Ogilvy veteran who joined the company in 1981 as an account executive. Today, he sits on its Worldwide Board and is the CEO of OgilvyAction(http://www.ogilvyaction.com), the global brand activation and shopper marketing network of the Ogilvy Group.

With its 50 offices and 1500 people, OgilvyAction helps clients win in the Last Mile, by creating the kind of brand experiences which influence how consumers act as they travel a path to purchase. The company delivers a broad range of services ranging from experiential, shopper and trade marketing to digital, field, event and sports marketing.

Before being named CEO of OgilvyAction, Rick served as President of Ogilvy Los Angeles where he led a turnaround of that office and its key clients, Mattel and Cisco.

Rick is a co-founder of the Ogilvy Global Brand Community and was one of the architects of Ogilvy’s worldwide client service model. His passion for building brands through 360 delivery of big creative platforms has led to many success stories where great work traveled across cultures and geographies.

Rick's experience is broad. It ranges from packaged goods, beer, spirits, toys and personal care to service, business-to-business, travel, health and beauty categories. He has led a variety of broad client engagements over the years including Starwood, Glaxo, Ryder Trucks, Mattel, Chesebrough Ponds, SAB Miller and a broad portfolio of Kraft Foods brands.

Rick has been key to Ogilvy’s new business growth over the years. A tribute to the work he leads and the relationships he builds, virtually all of this new business was brought to Ogilvy without review.

A native New Yorker, Rick is a Director on the Board of the Times Square Alliance. He sits on a number of private and industry advisory boards and judging panels and serves on the steering committees of the business and communication schools of Ithaca College.

Above all, Rick is dedicated to his family. He spends most of his free time with his wife and three kids. He loves most sports, most music, playing piano, photography, fine wine – and just about anything to do with a racquet, a paddle, a golf club or the beach.