Sergio Amado
| Luis Bassat | Brian
Fetherstonhaugh | Lionel Godfrey
| Steve Goldstein | Marcos
Golfari | Bill Gray | Steve
Hayden | Carla Hendra | Tim
Isaac | Tham Khai Meng | Shelly
Lazarus | Gary Leih | Lothar
Leonhard | Paul O'Donnell | Piyush
Pandey | Tro Piliguian | Robyn
Putter | Rick Roth | John
Seifert | Daniel Sicouri | Marcia
Silverman | T.B. Song | Miles
Young
SHELLY
LAZARUS
Chairman & Chief Executive Officer, Ogilvy &
Mather Worldwide
Shelly has been working, as she would say it, "In the business
I love," for more than three decades, almost all of that
time at Ogilvy & Mather Worldwide.
Shelly started at Ogilvy when the agency's legendary founder,
David Ogilvy, still walked the halls, and preached that the purpose
of advertising is to build great brands. David Ogilvy was ahead
of his time in his belief that the best way to build brands was
to pair big creative ideas with deep consumer insight. But it
made sense to Shelly, who had studied psychology as an undergraduate
at Smith College and then earned an M.B.A. in marketing from Columbia
University (one of only four women in her class).
That she would attain the Chairmanship of Ogilvy was certainly
not a foregone conclusion given Shelly's rather unconventional
path. After rising through the ranks of account management and
playing a pivotal role on many of the agency's signature accounts
- including American Express, Kraft and Unilever — Shelly
took the surprising step of leaving the general agency to become
the General Manager for Ogilvy & Mather Direct in the US.
Her success there led to positions of increasing responsibility,
from President of Ogilvy & Mather Advertising in New York
(1991), to President of Ogilvy North America (1994), to Chief
Operating Officer and President of Ogilvy & Mather Worldwide
(1995). She was then named CEO in 1996, and became Chairman in
1997.
Most importantly for Ogilvy, those years in Direct cemented her
belief in integrated marketing, which has become the backbone
of Ogilvy's 360 Degree Brand Stewardship; philosophy and practice.
Ogilvy's ability to deliver integrated marketing services is recognized
as the driving force behind most of the agency's commercial success
in the last decade, including the huge wins of IBM, Kodak, Morgan
Stanley, and DuPont, as global clients. The strength of Ogilvy's
integrated marketing services was also the rationale cited by
Advertising Age when it selected Ogilvy as North American Agency
of the year in 2002.
All this success has not gone unnoticed. Advertising Women of
New York selected Shelly as Advertising Woman of the Year in 1994.
She was honored by Women in Communications with their Matrix Award
in 1995, was named Business Woman of the Year by the New York
City Partnership in 1996 and the Direct Marketing Association
named her Woman of the Year in 2002. She has appeared in Fortune
magazine's annual ranking of the 50 Most Powerful Women in American
Business since the inception of the list in 1998. And most recently,
Shelly was the first woman to receive Columbia Business School's
Distinguished Leader in Business Award.
Shelly serves on the boards of several business, philanthropic
and academic institutions, including General Electric; Merck &
Co., Inc.; New York Presbyterian Hospital; American Museum of
Natural History; Committee to Encourage Corporate Philanthropy;
World Wildlife Fund; and on the Board of Overseers of Columbia
Business School. She recently ended her five-year tenure as chairman
of the Board of Trustees of Smith College; however, she continues
as a special representative to that board. She is a member of
Advertising Women of New York; the Committee of 200; the Council
on Foreign Relations; The Business Council; Women's Forum, Inc.;
and Deloitte & Touche Council for the Advancement of Women.
She has also served as chairman of the leading industry trade
group, the American Association of Advertising Agencies —
one of only two women to do so.
Shelly spends a great deal of time on the lecture circuit, proselytizing
for the power of brands, as well as commenting on leadership,
women in business, and on career and life issues — something
she speaks to from experience as the wife of Dr. George Lazarus,
a New York pediatrician, and mother to their three grown children.
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