Company Information

Introduction

Worldwide Offices

Worldwide Board

 
 

Sergio Amado | Luis Bassat | Brian Fetherstonhaugh | Lionel Godfrey | Steve Goldstein | Marcos Golfari | Bill Gray | Steve Hayden | Carla Hendra | Tim Isaac | Tham Khai Meng | Shelly Lazarus | Gary Leih | Lothar Leonhard | Paul O'Donnell | Piyush Pandey | Tro Piliguian | Robyn Putter | Rick Roth | John Seifert | Daniel Sicouri | Marcia Silverman | T.B. Song | Miles Young

 

STEVE HAYDEN
Vice-Chairman, Ogilvy & Mather Worldwide

Steve Hayden has created some of the most effective and enduring advertising of our time. He launched his career in Detroit as a copywriter on the General Motors corporate account. When he returned to his native California (he is a graduate of USC), he divided his attention between advertising and TV scriptwriting (for Welcome Back, Kotter), eventually focusing on advertising. After honing his craft at a number of agencies on a variety of accounts, Steve was recruited to Chiat-Day where he and Lee Clow made advertising history as co-creators of the breakthrough "1984" Orwellian take-off campaign for Apple.

In 1986, Steve moved to BBDO to become the Chairman/CEO of West Coast operations. In addition to helping Apple achieve the highest market share in the company's history, Steve tripled the size of the agency.

In 1994, Ogilvy asked Steve to join the agency in a newly created role: the ultimate "Brand Steward" for the IBM global account. While leading IBM's advertising renaissance and global brand renewal, Steve played a key role with other Ogilvy clients including American Express, Kodak, Motorola, Dove, Cisco and SAP, in addition to participating in many new business development efforts. These contributions earned him awards and recognition for the company. In 2002 Ogilvy was named AdAge's Agency of the Year.

As a member of Ogilvy's Worldwide Board and leader of the IBM account, Steve was instrumental in the company's engagement with digital technologies and the Internet, setting the scene for a revitalized OgilvyOne to take a leadership role in interactive media. He was an early and vigorous proponent of integrated communications, helping to transform Ogilvy's brand-focused business platform into a broader offering - 360 Degree Brand Stewardship®. In 2001, Steve was promoted to Vice Chairman of Ogilvy & Mather Worldwide to act as Shelly Lazarus' partner in service to global brands becoming the company's highest-ranking creative leader since David Ogilvy himself.