Luis Bassat - Ogilvy

LUIS BASSAT
Chairman, Ogilvy Iberia (Spain and Portugal)
Chairman, WPP Iberia (Spain and Portugal)

Born on the 6th of October 1941. Married with four children. He speaks Spanish, Catalan, French, English and Italian. Degree in Advertising, in Social Sciences and in Business Administration. From 1987 until 1995 Adviser of the Advertising, Communication and Image of the President of the Generalitat de Catalunya, the Catalonian Autonomous Government. During 1998 and 1999, he was Vice Chairman and Regional Creative Director of Ogilvy Europe, Africa and the Middle East.

Luis Bassat is the winner of more than 300 national and international advertising awards. He was also awarded a Barcelona '92 Gold Medal in recognition of the success of the Olympic Ceremonies he organized for the 1992 Barcelona Summer Games and awarded with "the key of Barcelona" for his outstanding role in defending the values of Barcelona and its projection.

He is author of "The Red Book on Advertising" and "The Red Book on Brands". He has given conferences and seminars on advertising in nearly every major city in the world. He has been nominated "Professional Man of the Year 1995" by the Marketing Club of Barcelona and awarded with "The Best Business Carrier" in Catalonia by Dossier Economic (weekly economic press). Awarded "Best Spanish Advertising Man of the C20th" according to a survey carried out by "El Publicista" magazine amongst advertisers, agencies, media and services throughout Spain; Awarded "The best Spanish Advertising Manager of the C20th" by "Anuncios" magazine; and awarded "The best Latin-American Advertising Professional of the C20th" by the ALAP (Latin American Advertising Agencies Association).