A single hub for marketing and communications insight and news produced with the brand marketer’s needs in mind.
An excerpt from David Levitt's retirement speech at Ogilvy & Mather.
We jokingly tell each other to relax, and that our jobs do not involve making life and death decisions. But sometimes, there are decisions that sure s
Establishing an intimate bond with your consumers pays dividends, builds strong emotional connections and commands price premiums!
Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement.
The majority of this year’s Super Bowl spots were entertaining but safe, and containing few surprises.
Silicon Valley is speaking out against Trump’s immigration ban. Is it still even possible for brands to remain neutral?
Some early rules of the road to keep in mind when communicating in Trump’s Washington.
Across the world there has been a profound decline in trust. What does this mean for business?
Is it all doom and gloom as we head into 2017, or is the future still bright?
If brands really want to get involved in shaping society, they should start with the people. Effect must come before marketability.
2016 has been a year of aggression and antipathy. Let’s make 2017 the year we finally get empathy right.