Influencer marketing can achieve great things for a brand, but only if it prioritizes authenticity every step of the way.
New research indicates more than 60% of Americans think Donald Trump should give up tweeting. Should the future commander-in-chief delete his account?
Social media is becoming a marketplace for scammers who use various techniques to steal your brand or identity, discredit you, or disrupt your busines
Like a two-pronged fork, social media can build a successful brand and tear it down at the same time.
Germany is learning from the past and taking a zero-tolerance stance on racism. Social networks need to do the same.
12 ads from the 2016 Christmas holiday season that capitalise on the desperate need of their customers to be made to feel happy!
Creative directors Amy Gozalka and Kara Coyle share the vision behind OK Go’s boundary-pushing new video ‘The One Moment.’
Patrick Mulford, CCO of theAudience, explains how social media has become a central character in the story of the human race.
Kyra Kyles, Editor of Ebony, chairs a panel on how to diversify the news world at Social Media Week Chicago.
How the maturing Internet Age is forcing industries to adapt how it connects and creates.
Panellists at #SMWChicago give their advice on overcoming social awkwardness online.