Jenner on the least social media savvy person in the most social media famous family in the world.
Expectation management is one of a brand’s most powerful weapons. Unmet expectations, no matter how trivial, have a disproportionate negative effect
The “smart city” of the future depends on more than technology; a social foundation must be laid first.
The latest edition of This Week In a Minute is all about the what we say and hear and how the tech around us is growing to listen better.
It’s easy to lose sight of your brand's true north and quickly find yourself knee deep in moral quicksand!
Advertising Week New York has come and gone. Jeremy Katz breaks it all down in just 60 seconds.
Measurement, mobile, and purpose are some of the key themes coming out of days 2 and 3 of Advertising Week New York. Jeremy Katz has it all in just 60
Jeremy Katz kicks off our coverage of Advertising Week New York with a look at the key themes from Day 1 of the big festival.
Content is important, but having meaningful interactions with customers online goes a long way towards brand success.
Millions of millennials are now becoming parents, and authenticity in advertising to these young families remains as important as ever.
Trisha Santhanam, consultant at Ogilvy & Mather Singapore, shares her three top tips on how to navigate the new marketing world with confidence.
In his new book How To Buy A Gorilla, consultant David Meikle presents steps for an improved, more trusting way for stakeholders in marketing to work