Content is important, but having meaningful interactions with customers online goes a long way towards brand success.
Millions of millennials are now becoming parents, and authenticity in advertising to these young families remains as important as ever.
Trisha Santhanam, consultant at Ogilvy & Mather Singapore, shares her three top tips on how to navigate the new marketing world with confidence.
In his new book How To Buy A Gorilla, consultant David Meikle presents steps for an improved, more trusting way for stakeholders in marketing to work
Kara Coyle speaks with us about participating in the See It Be It program at the recent Cannes Lions.
Science meets creativity with IBM and Ogilvy.
Facebook COO Sheryl Sandberg and human rights campaigner Malala Yousafzai talk about the importance of communication and connection in overcoming adve
In recent years, many brands have taken advantage of the popularity of the NBA Finals to launch Super Bowl-style campaigns—for a fraction of the cos