Ogilvy today released a new whitepaper analyzing how brands can successfully navigate the Chinese Ecommerce environment. Titled "Why Brands Matter on
Lucy McCabe, President of OgilvyRED Asia Pacific, and Hemanth Magal, Vice President of E-Commerce, OgilvyRED Asia Pacific, outline key principles and
Industry experts gathered at the latest ‘Marketing in an Interruptive World’ summit to discuss the changes to the customer journey in today’s la
Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute sepa
Our connected world is rife with misconceptions and fake news. What are five modern Marketing myths that quite frankly are not true!
Customers are the lifeblood of any business. But, keeping them engaged is increasingly more challenging. What are 5 fundamentals to get right and 5 bl
Predictions of Amazon's latest acquisition.
Tips on how to create a category disrupter.
Fashion brands are turning to manufacturers in Eastern Europe and Central America for greater agility and speed to market.
A beauty retailer growing faster than Amazon thanks to its omnichannel strategy.
Top takeaways from the 2017 edition of the National Retail Federation "Big Show".
Singles' day impact has extended to not just other eCommerce platforms, but to below-the-line and bricks-and-mortar stores as well.