"Find that sweet spot between what your consumers want and what you can deliver to them."
Guy Nicolucci, Emmy-winning screenwriter, talks about the 'Art of the Steal', and how taking inspiration from the past is just 'collaborating with dea
Quick bite-sized notes from the field on Day 2 at Social Matters Conference 2014.
Day 1 at Social Matters was packed with sessions on social media celebrities, content curation, personalisation of content.
Michael Stevens, creator of Vsauce talks to ogilvydo on how curiosity is a need that brands should fulfill in an interesting way, to get audiences hoo
Stephanie Huf, Regional VP of Ericsson talks to ogilvydo on strategies for keeping audiences coming back for more.
Tony McGinn, the founder of Movideo, on whether YouTube is a distribution and monetisation tool for premium video content.
Intrapreneur Olivier Carnohan from SingTel, explains how curiosity will drive innovative businesses and services of the future.
Dave Goldberg, the CEO of SurveyMonkey talks about how different cultures have different motivations for sharing and consuming content.
Sophie Baker of Hamilton Island shares her success story on the power of social media for the travel and tourism industry.
Maria Spinelli of BrainJuicer talks about measuring emotional reactions to content.
Top tips Hamilton Island's Sophie Baker swears by.
Pete Mitchell, Global Media Innovations Director of Mondelēz on why emotion in advertising matters.