“You might think it’s ego that brings projects into the world, but to entrepreneurs it’s often the opposite; success looks like someone else running with your idea.”
“Some content ideas are like Frankenstein’s monster; animated by media money, and as soon as that runs out they die, because they were never truly alive.”
Thomas Crampton, Global Managing Director of Social@Ogilvy on what brands should focus on for Social Media in Asia.
Chris Shipman, Content Producer at The Royal Opera House on pushing boundaries through constant experimentation.
Tamzin Byrne and Lewis Dartnell on the exciting connections between the two worlds of science and social media.
Take a peek behind the curtain and see how the Royal Opera House is introducing old art forms to a new generation.
Tariq Slim, Telco & Tech lead for Twitter UK, on the shifting mobile trends, change in content consumptions and opportunities for brands in that marke
We take you on a high speed trip through the National Gallery, London to visit the Ogilvy Content Atelier in action during SMW.
Branded content cross-pollinate between creativity and strategy.
Fritha Hookway, Head of Social Media, Topshop on the need to think creatively in every aspect of the business.
Sara Drinkwater, Head of Campus London, Google talks about flexibilty and collaborations in the workplace.
Joe Coleman, CEO of Contently on the importance of content and storytelling in forming solid relationships with consumers.
Changes brought on by social media have forced agencies to rethink their roles and structures, as Leo Ryan of Social@Ogilvy discussed with a panel of
Tim Leberecht tells us why businesses need to be more romantic at Social Media Week London.