Ipsita Dasgupta, Executive VP for Glenmark Pharmaceuticals talks about the two key traits to look for in a marketer.
Adam O'Conor, APAC GBM President of Ogilvy talks about the kind of talent an agency seeks.
Nicole McMillan of Wrigley talks about finding similarities in audiences in order to implement a global strategy into local markets.
Adam O'Conor, President GBM, Ogilvy APAC, talks about bathing in chaos and the need for curiosity in agency professionals.
Greg Borenstein, Futurist Consultant from The Minority Report talks to ogilvydo on where predictions go wrong when applied to marketing.
Ruth Rowan of Dimension Data on why CMOs need to be mad math men to step up to CEO roles.
Charles Allen of Arsenal Football Club on challenges to move fans through the marketing funnel.
A one-size-fits-all approach never works when marketing to different cultures, experts say at The Economist’s Marketing Unbound event.
Marketers from Arsenal, Red Bull and the WTA explain why sports are a better fit for brands than ever before.