Ogilvy & Mather offices around the world are cutting the agency’s carbon footprint. Examples from 2011 include:
After the tsunami, the Japanese government askedevery company to cut energy use by 15%. O&M Japan designed and created paper fans to helpdiscourage the use of air-conditioning, and postersreminding employees to switch off appliances beforeleaving were placed around the office, as well asdistributed to suppliers and clients. O&M Japan alsoimplemented periods of energy saving when power, use was restricted. As a result energy consumptionwas reduced by 20%.
O&M Mumbai launched iCARE, a series of initiatives that help raise awareness on environmentalissues throughout Ogilvy. It shows employees howsmall actions can add up to make a big differenceto our planet. iSAVE is a paper and power-saving initiative; iFOLD is a simple idea of folding paperto use a smaller envelope for correspondence; iPOOL is a car pooling initiative which uses a timesheet-basedapp to help people find those offering ridesand people looking for one. In addition, over 1,000Ogilvy branded diaries were created from recycledoffice paper for use in client meetings, and partiallighting and air-conditioning was implementedduring off-peak office hours to help reduce energyconsumption. Employees were made aware of the iCARE initiatives using a series of creative campaignsthat made the entire process fun.
Project GR:O (GReening Ogilvy) was launched on Earth Day 2011 to rapidly reduce O&M’s carbon footprint across its mainland China offices. A nationwide team of GR:O volunteers was established to focus on six key areas: energy efficiency, travel, water & waste management, community involvement, health & wellbeing and sustainable materials. A dedicated GR:O website and a GR:O section in the internal newsletter provide employees with a wealth of information, facts and regular updates on progress. A series of animated films was screened in several offices, and an installation was set up in the Shanghai office to show paper usage each week. An energy-saving software pilot called ‘LittleFoot’ was rolled out across the China offices, with an expected 10% savings in PC energy. Significant reductions have already been achieved. For example, the Beijing office has reported a 32% paper saving and 33% drop in energy use.
O&M Thailand has made significant reductions in energy use and donated the money saved to buy solar cells for Bann Nam Pu School in Kanchanaburi. The solar cell provides the 306 students with a sustainable source of electricity, as well as helping create awareness among the students about the value of electricity, and the impact human beings have on the environment. The ‘Off to On’ campaign encouraged employees to turn off unused electricity devices through a self-monitoring screen saver, allowing individuals to track their energy use. Lights were turned off during lunch hours and once a month for an hour after 6pm all electricity was turned off for ‘Office Earth Hour’. In three months energy use reduced by 10% and four solar cells were donated to the Bann Nam Pu School.