We sell, or else
David Ogilvy, who founded us, gave us four perfect little words, “We sell or else,” that have become so much part of our DNA. What that means is that we believe in both creativity and effectiveness. We don’t think that creativity just for its own sake is very useful. And we certainly don’t think that effectiveness for its own sake is very useful. But together, they are very, very powerful. I am extremely proud of the way in which our creative performance has surged in the past several years. It’s a great record, and in part it’s come because we treat creativity as something as pervasive, as something that runs through the whole agency. It’s not just isolated to one department. Our effectiveness record is also very powerful. In part, that also comes because we’ve invested hugely in data; our practice OgilvyAMP is entirely dedicated to mining and analyzing data on behalf of our clients, helping them gain valuable insights to help their businesses succeed in the digital age. Our emphasis on both creativity and effectiveness has been proven in our being named, for five years running, the Network of the Year at Cannes and one of the Top 3 Most Effective Agency Networks by the Effies each year since 2012, including being ranked #1 in 2012, 2013, and 2016.
Digital is an integral part of everything we do. In fact, we were the first agency to have an interactive capability back in the 1980s. Right now, we have over 8,000 digital specialists globally, and a lot of other people who work in digital as well. This network-wide expertise helps us lead the industry in developing digitally-enabled content ecosystems for our clients.
We’re full service
We are a unique coalition of expertise under one roof. We have deep specializations in advertising, in public relations, in retail activation, in direct marketing, in digital, and in healthcare communications, as well as having a delivery network. Bringing together deeply specialized thinking is a really challenging thing, and a lot of conventional integration just doesn’t do it. We are proud of our operating system, Fusion, which allows us to harness those specialist skills behind a business plan with a clear business objective.
The fourth thing has to do with our spread. We’ve got 538 offices and over 24,000 staff around the world. But the interesting thing is where those staff are. 26% of them are in the BRIC markets, and that’s because we’ve very consciously sought to achieve brand leadership in China, Brazil, Russia and in India. And behind the BRICs we have a very strong capability, leading market positions in what we call the N-11 (“Next Eleven”) markets, which include Indonesia, Vietnam, Turkey, and Egypt.
So please, take a look around our site to see some of our work for yourself. And if you’d like to find out more, please contact us.
Worldwide Chairman & CEO