Welcome to a selection of creative from Ogilvy & Mather Asia Pacific that demonstrates our belief in great work that works: the Twin Peaks of Creativity and Effectiveness.

Our latest portfolio of award-winning work testifies to our ongoing commitment in delivering great work for our clients, work that has reached the pinnacles of both Creativity and Effectiveness.

Effectiveness has never been more important to the business. New research has shown that creativity is the biggest driver of effectiveness. On average, creative campaigns outsell effective-but-not-creative campaigns 11 times for the same media weight.

Our work is what sets us apart as a network. We believe in world-class creative ideas, which is driven by our Worldwide mission: ‘We Sell or Else’. Highly creative work is usually highly effective; our purpose is to be ranked top at both.

In Asia we are the most awarded creative agency network and the most effective, recently picking up more accolades than any other network at the Asia Marketing Effectiveness Awards (AMEs) and in the inaugural WARC Asia Prize.

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Click here to view our 2011 Twin Peaks Case Studies.

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Click here to view all the work

 

Date: July 20, 2011